The jewelry manufacturing sector in Europe is famous for its extraordinary craftsmanship and innovative designs. In fact, it is a major player in the luxury market around the globe, and the second largest market after the one in the USA. This industry, rich in culture and artistry, offers a unique combination of traditional techniques with contemporary styles, and covers rings, earrings, necklaces, bracelets, and brooches, among other small decorative items.
Brands that are looking to strengthen or further expand their presence within the global jewelry market will see in Europe’s sophisticated production landscape an unparalleled asset. The key players in the industry, such as Portugal, Spain, France, Belgium, and Italy are leaders in their respective segments and are well-known for their innovative products.
Key Jewelry Manufacturing Hubs in Europe
The jewelry manufacturing in Europe is marked by a blend of tradition, culture, and innovation. According to Statista, the revenue in the European jewelry market is projected to reach an astounding US $33.66bn in 2024. The market is expected to experience an yearly growth rate of 2.65% between 2024-2028. Pretty much each European country contributes to this distinctive flair, but there are several locations around Europe that are way ahead.
For instance, Italy (Vicenza, Arezzo, Valenza, Milan) is a beacon in the jewelry industry. The South European country is praised for its luxurious jewelry chains, unmatched gold work, and a centuries-long reputation of artisanal excellence. It is the main EU jewelry manufacturing center and represents about 50% of the EU jewelry market. As of 2024 there are 708 jewelry factories in Italy.
Belgium, on the other hand, is the global diamond hub. Antwerp’s diamond district is full of skilled artisans, turning it into the go-to destination for unique and high-quality diamond jewelry. Over the centuries, Belgian jewelry craftsmanship has become synonymous with true elegance and high precision, offering both luxury and perfection. Belgium is a host to 66 jewelry factories.
Spain is another key jewelry manufacturing hub in Europe. The rich cultural heritage of the South-Western European country has made it a major player in the field. The main hub Cordoba is a plethora of workshops in which creativity teams-up with craftsmanship. The jewelry park business area in the city is responsible for about 70% of the Spanish jewelry manufacturing. The country boasts 150 jewelry factories.
Analysis of European Jewelry Manufacturing
European craftsmanship is famous for its high precision, unmatched quality, and bespoke design. The old continent is well known for delivering luxury, custom-made pieces that focus on artisanship and heritage. The local jewelry industry comprises over 27,000 large and smaller companies, totalling over 110,000 employees.
Nowadays, wearing jewelry is not linked only to special occasions. Jewelry is worn on a daily basis and ladies have started to buy precious jewelry pieces that go well with their outfits. Furthermore, people tend to purchase jewelry as a present, doing it even more impulsively than in the past.
In terms of segmentation, the European jewelry market can be divided as follows:
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- By product – rings, earrings, necklaces, bracelets, brooches, etc.
- By material – gold, silver, platinum, diamonds, pearl, etc.
- By consumer – working women, housewives, men, etc.
Future opportunities within the jewelry sector can be found in new target segments, such as babies, children, pre-teens, older men, and even pets.
European Techniques and Materials Unique in Jewelry Manufacturing
The jewelry manufacturing in Europe is characterized by the use of specific materials and the implementation of certain techniques. Many of these elements are steeped in local traditions, culture, and beliefs.
For example, Italy is quite famous for its expertise in crafting gold and silver. The South-European country introduces some of the most remarkable jewelry chains that are known for their intricacy and unmatched elegance. Apart from that, the old continent also excels in manufacturing waterproof and sustainable jewelry pieces, part of which is a response to the rising global demand for eco-friendly jewelry options.
Practices and techniques like stone-setting, hand-engraving, and filigree work have long become hallmarks to European craftsmanship. And indeed, the continent is offering a level of artistry and detail that is difficult to replicate anywhere else. These techniques not only allow for the production of high-end, quality, and durable items but also serve as an add-on to the aesthetic appeal of the local jewelry.
Wishing to experience the jewelry magic in person? Here are 4 of the largest jewelry fairs in Europe that you should not miss:
- MadridJoya – an international jewelry fair hosted in Madrid, Spain that has 2 editions every year -one in February and one in September.
- Portojóia – the largest national jewelry, goldsmiths and watchmaking fair in Portugal, hosted every September in porto.
- VicenzaOro – one of the most important international fairs within the jewelry and goldsmithing industry, happening in Vicenza each February and September.
- Bijorhca – an international trade show dedicated to jewelry and all the sectors of the jewelry industry, held in Paris, France, each January. The exhibition covers the entire precious jewelry spectrum, including watches.
Laboratory Tests and Quality Assurance
When it comes to ensuring the top quality standards within European jewelry manufacturing, the laboratory tests play an integral role. With the help of these tests materials are rigorously evaluated for durability, purity, as well as safety and reliability. All this is done for an important purpose – adhering to the stringent European regulations.
The general product safety directive issued for the European Union provides a useful framework to ensure that all products marketed within the European Union are safe for use. For example, the tests carried out on European waterproof jewelry confirm pieces’ resilience against water damage. Something that is extremely vital for maintaining the appearance and integrity accustomed to local jewelry.
Among the most commonly used mechanical tests are:
- Mechanical connection Tests
- Chemical and ecological Tests
- Mineral analysis
- Workmanship review
- Chain clasp tension test
In addition to the above tests, laboratory testing includes also the following Europe standards and regulations:
- REACH Annex XVII, Cadmium Content
- REACH Annex XVII, Lead Content
- REACH Annex XVII, EN-12472 & EN-1811, Nickel Release
- REACH-SVHC Phthalates
- REACH Annex XVII, Organotin
- REACH Annex XVII, Phthalate Content
- REACH Annex XVII, PAHs
- EN-71, Safety of Toys, Mechanical Hazards, Flammability and Migration of Certain Elements
Deepwear’s Strategic Positioning in Europe
The strategic positioning of Deepwear in Spain and Portugal greatly enhances the company’s capabilities within the European jewelry scene. For example, in Portugal, which is home to Deepwear’s flagship European office, the industry is witnessing a keen uprise on local jewelry craft. In terms of manufacturers, the country is a host to 22 jewelry factories.
And the case in Spain is just as similar. The company leverages the Spanish reputation for manifold jewelry designs, ranging from traditional to modern. Deepwear experienced teams in this part of Europe provide invaluable support and know-how, offering tight collaboration with the local jewelry workshops.
Such close proximity gives the rare opportunity for real-time oversight, assurance, and thorough understanding of local specialties. For that reason, brands choosing to partner with Deepwear benefit from a unique combination of craftsmanship and design sensibilities, specific to the rich cultural heritage of Spain and Portugal.
Final Thoughts
European jewelry manufacturing offers plenty of distinct benefits. Among these are innovative design, superior craftsmanship, and strict quality assurance, to name but a few. In this regard, Deepwear’s expertise in combination with its strategic European presence enhance these advantages several fold. The company exists to serve jewelry brands offering unmatched support that stands out in the global market.
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