A guide to China, India and Thailand wholesale markets for retailers. Learn how Deepwear helps stores source smarter, test faster and grow with profitable buying decisions.
For store owners, the buying process is often the first and most crucial step. It’s where you discover new products, compare quality, understand regional strengths, and test what resonates with your market — all before considering larger commitments. Deepwear’s Buying Service was designed specifically for retailers, boutiques, and multi-brand stores who want access to trusted wholesale suppliers without navigating these markets alone.
Across Asia, wholesale hubs offer ready-made collections, customizable pieces, and immediate purchasing options that are ideal for both new and established stores. With Deepwear’s on-ground teams present throughout the year, we help buyers identify the right markets, make informed decisions, and secure products aligned with their customers.
In this blog we cover:
- Key insights into wholesale markets in China, India, and Thailand
- The unique sourcing opportunities and specialties each region offers
- How Deepwear’s Buying Service supports store owners in navigating these markets
Wholesale vs. Production: Which Is Right for Your Store?
Not all sourcing is the same. Global wholesale markets offer ready-made products you can buy immediately — ideal for fast restocks, trend testing, or curated boutique collections. Production means custom styles that require MOQs and longer lead times, perfect for unique or branded pieces. Choosing the right approach helps your store save time, manage costs, and align products with your customers’ tastes. Understanding the difference is the first step to smarter sourcing and building a competitive, well-stocked store.
Below, we’ve highlighted key wholesale markets in China, India, and Thailand, covering why buyers visit, key products, strengths, limitations, and typical MOQs — so you can see which market aligns best with your store’s goals.
Country Spotlights:
China – Scale, Speed, and Innovation
China remains the world’s largest wholesale destination, attracting store owners looking for ready-made fashion, accessories, home goods, lifestyle products, and more. Its wholesale environment offers enormous variety, competitive pricing, and rapid fulfillment — ideal for retailers who need constant turnover.
Why Buyers Come to China
Store owners visit China for its scale, immediacy, and efficiency. It’s one of the few places where buyers can source hundreds of product categories in one trip, verify quality on the spot, and ship within days. For those who need frequent restocks, fast-moving trends, or wide product assortments, China delivers unmatched convenience.
Unique Purchasing Opportunities
- OEM/ODM flexibility — suppliers may adjust designs or offer ready-to-buy collections
- Small-batch, quick-response production for testing new items
- Integrated supply chains that streamline sourcing from materials to packaging
- Trend-forward products appearing earlier than in most markets
- Growing sustainable options including recycled fibers and eco-friendly packaging
Markets to Know
- Yiwu: Accessories, gifts, home goods
- Guangzhou & Shenzhen: Clothing and fashion-forward collections
- Shaoxing & Haining: Textiles and leather
- Nantong & Jingdezhen: Home textiles and ceramics
Limitations / Challenges
- Mixed quality levels among suppliers
- Lead time unpredictability for custom orders
India – Artisanal Craft and Boho Aesthetic
India’s wholesale markets are alive with color, craftsmanship, and creativity. They’re global destinations for boutique owners and importers seeking boho fashion, handmade jewelry, and artisanal décor — products with soul, texture, and story.
Why Buyers Come to India
Buyers visit India for its rich heritage of craftsmanship. Many Indian products are hand-embroidered, woven, or naturally dyed, making them well-suited for ethical and slow-fashion retailers. Markets across Delhi, Jaipur, and Mumbai offer export-quality ready-made goods that are often available in boutique-friendly MOQs.
Main Products: Boho and gypsy-style clothing, handcrafted jewelry, scarves, leather bags, brass statues, and artisanal home interiors.
Specialties: Hand-embroidered textiles, handwoven fabrics, and regionally distinctive techniques such as mirrorwork, kantha stitching, or wooden block printing.
Unique Opportunities: Buyers can discover authentic handmade pieces with the flexibility for small-batch orders or custom designs. India’s artisan networks offer ethical sourcing possibilities that align perfectly with slow fashion and sustainability movements.
Markets to Know
- Delhi: Textiles, jewelry, and accessories
- Jaipur & Pushkar: Scarves, gemstones, woven textiles
- Mumbai & Kolkata: Ready-to-wear, export-quality apparel and décor
Limitations / Challenges
- Variability in product quality and workshop capabilities
- Export-quality orders often require higher MOQs
- Cash-based transactions and logistical delays in some markets
Thailand – Handcrafted Quality and Creative Design
Thailand’s wholesale markets blend traditional skill with modern creativity. Buyers from around the world visit Bangkok and Chiang Mai to source jewelry, apparel, and accessories that combine precision, design, and individuality.
Why Buyers Come to Thailand
The wholesale scene of Thailand is known for its creative edge and consistent quality. Buyers can find well-designed, ready-to-sell goods that reflect both craftsmanship and contemporary taste. Whether sourcing for fashion boutiques or online stores, Thailand offers products with personality and polish.
Main Products: Apparel, tie-dye products, bags, shoes, and jewelry — especially high-quality handmade silver and gold pieces.
Specialties: Detailed jewelry craftsmanship, contemporary fashion design, dyed textiles, and artisan-inspired accessories.
Unique Opportunities: Wholesale buyers can access both traditional craft and modern boutique production. Many suppliers may accept small orders for custom-made or co-designed pieces, often a good match for limited runs and creative testing.
Markets to Know
- Bangkok: Fashion, jewelry, footwear, bags
- Chiang Mai: Artisanal décor, textiles, fair-trade craft
Limitations / Challenges
- Smaller workshops may have limited production capacity
- Lead times may vary for custom orders
- Pricing can fluctuate with precious metals and material availability
If you’re testing new regions or product categories this season, Deepwear’s buying experts can help compare pricing, MOQ flexibility, and quality levels across China, India and Thailand, so you make a confident, profitable purchase.
China
Apparel / Garments
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150–200 pcs per style (custom)
Most factories require higher MOQs for custom cuts due to setup costs. -
50 pcs per style (low-MOQ suppliers)
Suitable for simple or ready-made designs; ideal for test runs.
Ready-made items often allow mixed colors/sizes.
Some suppliers set MOQs per style, others per model.
Accessories / Home Goods
-
Varies by region and product type
Highly product-dependent; smaller items usually offer more flexibility.
India
Hand-Embroidered / Woven Textiles
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50–100 pcs (artisan groups)
-
300+ pcs (export houses)
Artisan workshops vary significantly; export-quality production typically starts at higher volumes.
Handcrafted Jewelry
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70+ pcs per design
MOQs depend on materials, stones, and craftsmanship requirements.
Artisanal Home Décor
-
Flexible; generally mid-range MOQs
Smaller workshops often allow negotiation, especially for mixed-item orders.
Thailand
Sterling Silver Jewelry
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30 pcs per SKU (small workshops)
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50–100 pcs (larger manufacturers)
MOQs depend on metal price and mold requirements. A strong market for boutique silver production.
Artisan / Boutique Jewelry
-
30–50 pcs per design
Ideal for limited drops and curated collections.
Apparel / Accessories
-
Variable
Custom apparel may require mid-tier MOQs; ready-made items offer greater flexibility.
Choosing the Right Wholesale Market for Your Store
Here’s a summary reminder: each Asian wholesale market has its own strengths, and knowing which one aligns with your store’s needs can save time, reduce risk, and help you curate the right assortment. Even if you’re undecided, Deepwear’s Buying Service team will guide you — ensuring your choice matches your budget, goals, and target customers.
- Choose China if your store needs speed, variety, and fast-moving trends. Ideal for multi-category shops, online stores, or any business that relies on frequent restocks and wide product ranges. From apparel to home goods, China delivers one-stop sourcing, rapid fulfillment, and competitive pricing.
- Choose India if your store prioritizes handcrafted, artisan-made, and story-rich products. This is often a good match for boutiques and slow-fashion retailers seeking unique, ethically produced apparel, accessories, or home décor in small batches. India excels in craftsmanship, cultural identity, and authenticity.
- Choose Thailand if your store wants high-quality, boutique-ready pieces with creative flair. Thailand is the go-to for polished jewelry, artisan-inspired fashion, and curated collections that combine design, consistency, and flexibility — great for retailers building distinctive assortments without large quantities.
By keeping this overview in mind, store owners can source smarter, test collections strategically, and align products with their customers’ tastes, all with the support and guidance of our team.
Which Wholesale Market Is Best for My Store?
China is ideal for speed, variety and trend-driven restocks; India suits boutiques selling handcrafted and boho fashion; Thailand performs best for curated, high-quality jewelry and apparel. Deepwear guides retailers in choosing the right wholesale market based on pricing goals, MOQ flexibility and customer preferences.
Why Deepwear Knows These Markets
Wholesale markets are where stores learn how they want to grow — and that’s exactly where Deepwear’s Buying Service makes a difference.
Our teams operate directly inside these markets year-round, sourcing, auditing, comparing suppliers, and negotiating on behalf of store owners. We don’t just show you where to buy — we guide you through how each market works, what to look for, and how to secure the best value.
Deepwear’s Buying Service is ideal for:
- Stores expanding into new product categories
- Boutique owners seeking limited-run or curated collections
- Retailers testing different regional styles before making bigger purchases
- Shops wanting ready-made or re-labellable items without production commitments
We currently support over 100 ready-made collections that can be purchased as they are, re-labelled, or lightly amended to suit your shop’s identity. Our goal is to make your buying process simple, efficient, and inspiring.
Exploring new markets doesn’t have to be complicated. Deepwear’s Buying Service helps retailers source directly from trusted wholesale makers — ideal for testing new products or regions before committing to full-scale production. We handle supplier vetting, quality checks, and logistics so you can focus on creativity and growth.
What’s Next: Europe and North Africa
This is only the first part of Deepwear’s Global Wholesale Guide. In our next edition, we’ll travel west to explore the artisanal heritage of Italy, the textile mastery of Turkey, and the vibrant craftsmanship of Morocco — three markets that bring timeless style, premium materials, and strong regional identities to global sourcing.
Each region tells a different story, but together, they show how smart sourcing connects quality, culture, and commerce.
Want your next buying trip to deliver maximum results instead of confusion and guesswork? Deepwear can source products for you, verify quality on the ground, and secure profitable pricing before you commit. Message our team to start your buying plan today.