A strategic guide to Italy, Turkey, and Morocco for fashion retailers. Learn where to source premium, small-batch, or fast-turnover wholesale collections — and how Deepwear supports quality, MOQ negotiation, and on-the-ground buying.
In our previous blog, we explored key wholesale markets across Asia: from China’s vast industrial networks to India’s artisanal craftsmanship and Thailand’s creative handmade hubs. Each offered something unique for fashion retailers seeking new sourcing possibilities.
In this continuation, we turn our attention to Europe and its neighboring regions, specifically Italy, Turkey, and Morocco — where heritage, craftsmanship, and efficiency come together to serve retailers looking for premium or mid-scale production options.
The regions we feature in this short guide are integral parts of our buying service network. Whether a brand is testing the market with a limited collection or sourcing high-end materials for full production, our team bridges the gap between buyer intent and reliable suppliers ensuring quality, transparency, and speed at every stage.
In this blog we cover:
- Italy — where heritage meets high-end wholesale
- Morocco — artisanal production for the conscious buyer
- Turkey — the bridge between Europe and Asia
- Why wholesale buying remains a smart way to test markets
Country Spotlights
Italy — Where Heritage Meets High-End Wholesale
Italy remains a cornerstone of global fashion sourcing — not only for its design reputation but for its sophisticated wholesale ecosystem that brings quality craftsmanship within reach.
Why Buyers Come to Italy
Buyers flock to Italy for its unmatched balance of quality and accessibility: premium ready-made garments, leather goods, footwear, and knitwear that meet European luxury standards without requiring factory-level commitments. Italy’s wholesale districts offer reliable overstock, small-batch availability, and curated regional craftsmanship which makes it ideal for boutiques, concept stores seeking elevated collections that can be purchased immediately, re-labelled, or adapted for capsule drops.
Main Products
Apparel and ready-to-wear, leather goods, footwear, knitwear, and fine accessories.
Specialties
Italy is known for its refined tailoring, knitwear, and leather craftsmanship, offering buyers access to some of the world’s best-made garments and accessories.
Unique Opportunities
- Access to High-End Stock: Buyers can find high-quality collections and overstock from small and mid-sized producers across northern regions.
- Seasonal Buying Events: Throughout the year, Italy hosts major trade events where new collections and materials are previewed for wholesale buyers.
- Regional Craft Hubs: Local workshops often collaborate with small designers and boutiques, offering low minimums and flexible order terms.
Markets to Know
- Tuscany: Leather goods, textiles, apparel
- Lombardy: Ready-to-wear and knitwear
- Veneto: Jewelry and accessory craftsmanship
Considering a limited-run or capsule collection? Deepwear’s Buying Service gives your brand direct access to Italy’s trusted wholesale makers — letting you test premium markets before moving to full-scale production.
Limitations / Challenges
- Premium pricing may not suit budget-focused retailers.
- Stock quantities are limited due to small-batch production.
- Popular styles sell out quickly with little restock flexibility.
Morocco — Artisanal Production for the Conscious Buyer
Located at the crossroads of Africa and Europe, Morocco offers a distinctive blend of craftsmanship, sustainability, and cultural richness. Its wholesale scene reflects centuries of artistry adapted for today’s conscious fashion market.
Why Buyers Come to Morocco
Buyers come to Morocco for authentic, handcrafted products with distinctive identity. Moroccan wholesale hubs offer artisanal textiles, raffia accessories, leather goods, and naturally dyed pieces that stand out in curated retail spaces. Quantities are boutique-friendly, and many suppliers operate within ethical, cooperative-based systems.
Main Products
Apparel, leather goods, raffia accessories, woven bags, jewelry, and home textiles.
Specialties
Morocco’s strength lies in handwoven fabrics, natural dyes, vegetable-tanned leather, and raffia craftsmanship — all produced in small workshops and cooperatives.
Unique Opportunities
- Artisanal Techniques: Traditional weaving, embroidery, and raffia work.
- Sustainable Materials: Organic cotton, eco-leather, recycled fibers, and raffia.
- Ethical Sourcing: Women-led cooperatives and fair-trade production.
- Boutique Quantities: Small MOQs ideal for boutiques and limited editions
Markets to Know
- Marrakech: Accessories, décor, artisanal fashion
- Fez: Leatherwork and ceramics
- Essaouira: Raffia and woven goods
- Safi: Ceramics and handcrafted homewares
Limitations / Challenges
- Artisanal goods naturally vary in colour, finish, and sizing.
- Restocks are slower due to handmade or cooperative-based production.
- Product categories are narrower, especially for wide-scale apparel.
Turkey — The Bridge Between Europe and Asia
Turkey is one of the world’s most efficient textile and wholesale hubs, connecting European-level quality with fast turnaround and competitive pricing. Its wholesale districts support everything from ready-made apparel to premium fabrics and home textiles.
Why Buyers Come to Turkey
Retailers choose Turkey for its speed, wide product range, and vertically integrated textile ecosystem. It’s a destination where buyers can source ready-made apparel, premium fabrics, basics, denim, home textiles, and accessories all in one trip. With short delivery times to Europe, Turkey is a favourite among retailers who need consistent replenishment.
Main Products
Apparel and ready-to-wear clothing, textiles and fabrics (cotton, denim, knit, woven, and technical), and home textiles (towels, bedding, and upholstery).
Specialties
Turkey is recognized globally for high-quality cotton and denim, world-famous towels and bathrobes, and a vertically integrated textile industry that ensures both consistency and speed.
Unique Opportunities
- Sustainable Materials: Widespread use of certified organic cotton and recycled textiles.
- Flexible Production: Suitable for both small and bulk orders with short lead times.
- Efficient Logistics: Strategic location enables fast delivery to European markets.
Markets to Know
- Istanbul: Fashion, textiles, accessories
- Denizli: Towels and home textiles
- Bursa: Silks and woven fabrics
- Izmir: Cotton apparel and knitwear
- Gaziantep: Carpets and woven home goods
Limitations / Challenges
- Currency fluctuations can cause month-to-month price changes.
- High demand means top styles move quickly in peak seasons.
- Fast timelines limit customisation options and QC adjustments.
If you’re exploring European wholesale sourcing and want buying support on the ground, our team can walk you through suppliers, quality checks, and MOQ expectations based on your exact budget and style profile. You can reach Deepwear’s buying team here.
Typical MOQ by Market and Product Category
Disclaimer: These MOQs are average estimates based on common wholesale buying patterns. The categories listed represent the most typical products retailers source from each region. Actual minimums vary by supplier, production method, season, and whether the stock is ready-made, overstock, or small-batch. For precise MOQs, Deepwear’s Buying Service can verify details directly with trusted suppliers.
ITALY
Basic Tees / Tops: Typically 50–200 pcs per style. These are usually ready-made; MOQ varies depending on whether the items are overstock or small-batch.
Knitwear: Around 30–150 pcs per style, with strong heritage craftsmanship and flexible small-batch options.
Outerwear: Usually 20–80 pcs per style, ideal for high-end tailoring and limited production runs.
Leather Goods: Extremely low MOQs at 10–50 pcs per style, thanks to artisan workshops.
Accessories: Generally 10–100 pcs per style, with refined craftsmanship and frequent ready-made availability.
TURKEY
Basic Tees / Tops: Typically 50–300 pcs per style, with flexible restocks and strong cotton basics.
Knitwear: Around 50–200 pcs per style, offering cotton and blended options suitable for mid-scale brands.
Outerwear: Commonly 50–150 pcs per style, including denim, puffers, and casual jackets with fast turnaround.
Leather Goods: Usually 50–150 pcs per style, competitively priced and often ready-made.
Accessories: Typically 20–150 pcs per style, including scarves, belts, and mixed items with reliable wholesale terms.
MOROCCO
Basic Tees / Tops: Typically 100–300 pcs per style. Handwoven or organic cotton options often require 50–100 pcs, especially for export-ready workshops.
Knitwear: Around 50–150 pcs per style, often cooperative-made and artisanal.
Outerwear: Usually 30–100 pcs per style, featuring naturally dyed, handwoven materials suitable for limited runs.
Leather Goods: Typically 20–100 pcs per style, with vegetable-tanned leather and strong small-batch production.
Accessories: Commonly 10–80 pcs per style, including raffia, woven, and artisanal products ideal for small batches.
Finding the Right European Wholesale Market for Your Store
Not sure which European or neighboring market best fits your store? Each destination offers distinct advantages, and Deepwear can help you navigate them according to your goals, budget, and customer base.
- Italy is ideal for stores seeking ready-to-sell, high-end collections with a heritage touch. Boutiques, concept stores, and shops looking for premium apparel, leather, or knitwear can access curated goods with immediate availability.
- Morocco suits retailers who prioritize artisan-made, ethically sourced, and story-driven products. Perfect for small-batch home décor, fashion, or accessories that bring cultural depth and uniqueness to your assortment.
- Turkey works best for stores that need variety, fast turnaround, and European-quality basics. Multi-category retailers, shops requiring frequent restocks, or those sourcing both apparel and home textiles benefit from efficiency and reliability.
Keeping these distinctions in mind allows retailers to source strategically, test collections thoughtfully, and select products that resonate with their customers, all with the guidance of Deepwear’s Buying Service.
How Can Retailers Choose the Best Wholesale Market in Europe in 2026?
Retailers should compare each market by price level, craftsmanship, MOQs, and product strengths. Italy works well for premium ready-to-sell capsules, Turkey excels in fast-turnover textiles and basics, and Morocco suits artisan-made, ethically-driven collections. Deepwear supports buyers by identifying reliable wholesalers, verifying quality on the ground, negotiating MOQs, and coordinating logistics across regions.
Why We Emphasize Wholesale Buying
Wholesale markets are one of the most effective ways for boutiques and retailers to test new regions, discover new styles, and evaluate suppliers without large commitments.
Through Deepwear’s Buying Service, retailers can:
- Access pre-vetted suppliers and wholesale networks across Asia, Europe, and beyond.
- Compare regional strengths and sourcing opportunities with confidence.
- Simplify quality checks, logistics, and supplier vetting — all through a single transparent partner.
We currently support over a hundred curated collections that can be purchased as they are, re-labelled, or adapted to suit your target market and brand identity. Our goal is to make the buying process simple, efficient, and inspiring — a true bridge between creativity and production.
Wholesale buying isn’t just about stocking your store; it’s about learning new markets, shaping your assortment, and understanding what resonates with your customers before scaling up. Our goal is to make the buying process simple, reliable, and inspiring: a bridge between discovery and confident decision-making.
This concludes our two-part Global Wholesale Market Series, where we explored key sourcing destinations from Asia to Europe. Whether you’re launching a limited-run capsule, testing a new category, or scouting future production bases — buying can be as powerful as manufacturing when done strategically.
If your next step is to source products from Italy, Turkey, or Morocco, Deepwear can coordinate supplier introductions, accompany you through wholesale markets, and verify product quality before you commit. Tell us your sourcing goal and we’ll build the buying roadmap with you.